Zero Six Reveille Officially Launches on July 31, 2026, Bringing Together Premium Coffee, Purpose-Driven Apparel, and a Mission-Driven Lifestyle Brand
Built Before Sunrise. Awaken the Warrior Within.
NEW HAMPSHIRE — Zero Six Reveille, a veteran-rooted coffee and apparel brand built on purpose, discipline, and resilience, will officially launch on Friday, July 31, 2026, at 0600 Hours (6:00 AM EST).
Founded by U.S. Marine Corps veteran Franco Sapia, Founder, and Renee Wagner, Co-Founder, Zero Six Reveille was created to inspire people to start every day with intention. Inspired by the military tradition of 'Reveille'—the morning call to rise and prepare for the mission ahead—the brand represents more than premium coffee and apparel. It embodies a mindset rooted in discipline, resilience, service, and purpose.
Drawing from his experience in the United States Marine Corps, Sapia envisioned a brand that reflects the values instilled through military service while welcoming anyone who believes in hard work, perseverance, and living with intention. Together, Sapia and Wagner have combined their shared passion for entrepreneurship, branding, and community to create a lifestyle brand that encourages people to Awaken the Warrior Within.
"Zero Six Reveille was built to be more than a brand," said Founder Franco Sapia. "It's about creating a community of people who believe in hard work, resilience, and showing up every day ready for whatever lies ahead."
As Co-Founder, Renee Wagner has helped shape the company's vision through brand development, strategic partnerships, marketing, and public relations.
"One of the things I love most about what I do is bringing brands together and building meaningful relationships that create lasting collaborations," said Wagner. "Every partnership we pursue is intentional and aligned with our mission. We're excited to continue building a community centered on purpose, quality, and connection."
As part of its official launch, Zero Six Reveille is proud to announce it has teamed up with Dugout Mugs as its Official Coffee Mug Brand. Known for handcrafted drinkware made from authentic baseball bats, Dugout Mugs is an officially licensed Major League Baseball brand recognized for its quality craftsmanship and uniquely American-made products.
Zero Six Reveille is also proud to support the Salute to American Heroes Foundation, reinforcing its commitment to honoring veterans, active-duty military, first responders, and their families through awareness, mental health initiatives, PTSD support, recovery, and community outreach.
"Giving back is part of who we are," added Wagner. "Supporting organizations like the Salute to American Heroes Foundation reflects our commitment to serving those who have sacrificed so much, while building a brand with purpose beyond the products we create."
The July 31 launch marks only the beginning for Zero Six Reveille, with additional collaborations, limited-edition collections, community initiatives, and new product releases already in development. Consumers can explore the brand, join the mailing list, and stay informed by visiting www.zerosixreveille.com.
About Zero Six Reveille
Zero Six Reveille is a veteran-rooted lifestyle brand offering premium small-batch coffee, purpose-driven apparel, and products inspired by discipline, resilience, and service. Founded by U.S. Marine Corps veteran Franco Sapia and Co-Founder Renee Wagner, the company exists to inspire people to rise each day with purpose while supporting a community built on strength, service, and perseverance.
Awaken the Warrior Within.
Built Before Sunrise.
Media Contact
Renee Wagner
Co-Founder | Zero Six Reveille